Company: Starbucks

  1. Apply a SWOT analysis. What strategic imperatives do you arrive at?
  2. What strategic has Starbucks used to manage entry and manage rivalry in the industry. Identify them by different types of strategy, i.e. business/corporate/global strategy.


Least 2.5-3 pages per question.

Total content 6 pages excluding references

Keep original


You can refer to book Strategic Management Concepts 3rd Edition by Frank Rothaermel